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Research papers

eResearch

This paper takes a critical look at the explosion of online research activity. Of particular interest is the extent to which the Internet-based research models currently gaining sway could undermine the market research industry’s heritage. At...

Catalogue: Latin America 2001
Authors: Paul Hennebry, Steve Barlow
May 1, 2001
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Citation

Hennebry and Barlow (2001a, May 01). eResearch. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/eresearch